How to get your subscriber list started right now in 4 easy steps

how-to-get-your-subscriber-list-started-right-now-in-4-easy-stepsUnless your sole purpose for having a blog is to write and publish posts, at some point you will probably want to create a way to collect your visitors email addresses. Why? There are many reasons such as to start a relationship with them or to find out what their needs are so you can better serve them through your blog. If you have products or services to offer, it will be easier to have an email list to send your offers to. Let me show you how to get your subscriber list started right now in 4 easy steps.

The process

The process is actually very simple and there is more than one way it can be done. As your blog grows with more content and traffic, it is likely that you will need to look at more sophisticated ways to manage your email lists and also to display great looking opt-in forms. However at the beginning, if all you are looking for is a way to get your visitors to subscribe, a simple opt-in form will do the trick.

In either situation, the process is very similar. Here is what you’ll need:

  • An incentive to entice your visitors to sign-up
  • An email list service to collect the email addresses
  • An opt-in form for your visitors to subscribe to
  • A way to display the opt-in form on your blog

Step 1. The incentive

If you want your visitors to sign-up on your list, you’ll have to give them something in return, an incentive. Depending on your goals and where you are in your blog development process, the incentive could take many different forms. However, it needs to be good enough so that your visitors want to take advantage of the offer.

In the early stage of a blog, your incentive might be an offer to send them a monthly newsletter with your latest posts. You could also make it a little more enticing by offering a newsletter with tips related to your blog topic that you don’t publish. You would have to make it clear that the only way for them to get the extra tips is to subscribe.

If your blog has enough content, then you should definitively think about creating an offer that your visitors can’t pass up. An e-book or PDF download are great examples.

Step 2. An email list service provider

Once you have your offer crafted, you will need to sign-up with an email list service provider in order to collect your email addresses. When your visitors subscribe to your list, their names and email addresses will be collected by a third party provider. Later, when you decide to send email campaigns to your list, you’ll be able to interface through the third party provider to create and send campaigns, get statistics on who opened your emails, etc.

There are many providers like Mailchimp, Aweber, GetResponse, or ConvertKit. In the beginning you probably want to keep it simple. I suggest you compare their features and pricing and decide for yourself. My experience after having used Mailchimp, Aweber and GetResponse is that they all have pros and cons. One of the great advantages of Mailchimp, if you are just starting out, is that there is a free plan for up to 2000 subscribers. In addition, their interface is very easy to use.

Step 3. Creating a opt-in form

After you’ve signed up with a third-party email service provider, the next step will be to create an opt-in form. You will have to validate your domain name first and then you’ll be able to create your form via their interface. The process is similar but varies depending on which company you choose, however they all have tutorials. Once your opt-in form is created, you will be presented with a code and a URL. Copy both the code and the URL and keep them in a document for future reference.

Step 4. Create a way to display your opt-in form.

Finally the last step of this fairly easy process is to display your newly created opt-in form on your blog so your visitors can subscribe. To make this as simple as possible, let’s look at a few options available to you.

  • Using the code
    • In a widget: from the APPEARANCE menu, create a text widget and paste the code in the widget; your opt-in form will be displayed
    • In a post: go to the PLUGINS menu and search for My HTML post widget. Download and install the plugin, then go to SETTINGS, POST WIDGET SETTINGS and paste the code in the section called BELOW POST CONTENT. It will display your opt-in form at the bottom of each of your posts.
  • Using the URL
    • Create a link anywhere you would like for your visitors to click on to get access to your opt-in form. As an example: you have a sentence like this: To receive my weekly newsletter, click here.
      • Select the click here
      • Click on the insert/edit link icon in the WordPress text editor
      • Paste the URL
      • Click on the gear icon to the right (LINK OPTIONS) and select OPEN LINK IN A NEW TAB.
      • Click ADD LINK and save.

4 easy steps to start your subscriber list

  1. Create an incentive
  2. Sign up with a third-party email service provider
  3. Create an opt-in form
  4. Display your form on your blog

A final word on how to get your subscriber list started right now in 4 easy steps

As mentioned earlier, this is a quick and easy way to start your subscriber list. If you are just starting out with your blog and want an inexpensive way to display an opt-in form, this will do the job. However, keep in mind that as your blog grows, there are other options available.

Please leave a comment and share your experience.

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